Gerard Cosmetics Hydra Matte Liquid Lipstick in 'Serenity'

Gerard Cosmetics Hydra Matte Liquid Lipstick in 'Serenity' is amazing. I mean, truly. This nude one-swipe wonder, offers a signature Kylie Jenner pout for just £11.50. And it has some serious staying power.
I hadn't heard of Gerard Cosmetics up until now and spied this matte liquid lipstick online at Beauty Bay and in the spur of the moment, I popped it in my basket. The latest launch from GC sees the release of 3 Hydra Matte Liquid Lipsticks. The shade 'Serenity' is a collaboration between GC and YouTuber Manny Gutierrez (MUA). Admittedly I'd also never heard of Manny, but I did a little online research and stumbled upon a little controversy. But I don't care for drama. I care for lipstick. And surprisingly, this liquid lipstick has exceeded all my expectations. 
The Hydra Matte Liquid Lipstick is packaged in a sleek frosted tube and has a doe-foot applicator. 'Serenity' is a beautiful pink nude with a hint of brown. It's by far the most flattering nude lip product I own, my colleagues approved and even Kylie Jenner is a fan - you can see her wearing it here. Along with the shade, the formula is also pretty close to perfection. 'Serenity' applies wet like a lip-gloss, before it dries down to a matte finish. Unlike most matte formulas I own, there is no need to prep your lips before applying and it's opaque in one coat. Usually this texture and applicator are a recipe for disaster, but it doesn't bleed, smudge, feather, peel or crack and although it's matte it's far from drying. It feels comfortable and light on the lips - not like a matte liquid lipstick at all! One word of warning though; there is no need to apply more than two layers; if you do things will get a little tacky. 

Now let me tell you about it's incredible staying power. It wears beautifully. I put it to the test and applied two coats at 7:30am. It lasted through multiple mugs of morning coffee, glasses of water and a jacket potato that I demolished during my lunch break. It did on one occasion transfer slightly onto my glass. But it wore for a solid 5 hours before it showed any signs of fading. In fact by the end of the working day, although the colour had faded, there was still a slight tinge of 'Serenity' on the lips. I would place my bets that you could wear this to bed and it would still be on by morning! 
I've never been a big fan of matte formulas, or liquid lipsticks for that matter. But Gerard Cosmetics has hit the nail on the head and produced a gorgeous matte liquid lipstick that is far better than any other high street offering and is priced at just £11.50 online at Beauty Bay.  What's your favourite matte liquid lipstick?  Emily