Benefit are known for their extravagant PR campaigns, fun packaging and in my opinion two main products; Hoola Bronzer and They’re Real! Mascara. I for one was never a die-hard fan of the ‘cult’ They’re Real! Mascara, but when I heard about Benefit's latest release 'Roller Lash Mascara' earlier this year, I was instantly intrigued. This mascara claims to be a ‘super-curling & lifting’ with a brush that ‘grabs, separates, lifts and curls’ and I’ve put it to the test and the verdict is in.
Benefit never disappoints when it comes to packaging and this mascara is no exception. The wand is plastic (my preferred wand type) and has been designed to copy the performance of Velcro hair rollers. The wand is flexible, gentle and curved with small rubber hooks. On the inside of the curve, the bristles are short and on the outer edge the bristles are longer, which help catch every single lash.
Benefit never disappoints when it comes to packaging and this mascara is no exception. The wand is plastic (my preferred wand type) and has been designed to copy the performance of Velcro hair rollers. The wand is flexible, gentle and curved with small rubber hooks. On the inside of the curve, the bristles are short and on the outer edge the bristles are longer, which help catch every single lash.
Application is effortless and the design of the brush
allows you to get really close to the lash line. You only need a couple of
coats to achieve separated, defined, lifted and super long lashes. However, it
is worth noting that if you apply too many coats, it does have the tendency to
go a little clumpy - less is more ladies! It claims to be water
resistant, which I would agree with to a certain extent. I for one wouldn’t go
swimming whilst wearing this mascara, but it does stay put after a tear or two,
or when your eyes for no apparent reason start watering. In terms of
volume there are better mascaras out there, but it does give the illusion of a
fuller lash line and creates the perfect wide-eyed look, that I love.
Usually when I first buy mascara I prefer it once it
has dried up a little (I know I’m not the only one), but the formula of this
mascara from the first application was an absolute winner! Benefit are right,
you don’t need eyelash curlers and the formula is ink black, doesn’t flake or
smudge and is really lightweight. But the one thing that really sets this
mascara apart from any other, is the fact it really does hold a curl and last
all day and I’m talking a good ten-hour shift! I thought it would be hard to
remove due to its long lasting properties, but with a little Garnier Micellar
Water and a cotton pad it was easy peasy.
I’ve heard that this mascara was four years in the making and it’s safe to say that Benefit has hit the nail on the head with their latest release. I highly recommend you give this mascara a go. You can buy it online here for £19.50. I’ve certainly been
hooked since purchasing it.
Have you tried this mascara yet?
Emily
Emily